Social marketing, community-based social marketing, social capital, recycling behaviour, community development, Waiheke Island, environmental not-for-profit organisations
Evaluation
Junk to Funk 2004: A case study investigating Social Capital, Volunteerism and Evaluation in a Community Project
By: Denise Roche
Published: 2004-11-01
On Waiheke Island the Waste Resource Trust is responsible for encouraging 8000 residents to recycle more and send less waste to landfill. Volunteers engage the community with an annual celebration…